Marketing in technology markets has become increasingly focused on measurable outcomes. As Marketing execution becomes more and more digital, Marketers are benchmarking email opens, clicks,… Read More »Performance Measurement in B-to-B Marketing
As we emerge, blinking in the light, from several weeks of enforced lock-down in our homes, we are already seeing a number of claims for… Read More »What can B2B Marketing Learn from Covid-19? Is this a ‘new normal’?
In ,,March 2011, I looked at some of the factors that I felt were likely to hold back the nascent market for marketing automation platfoms… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project – Revisited
I was inspired by a great Blog from Mashable to look at some of the current thinking on Marketing measurement. Prashant Suryakumar, who wrote this… Read More »Focus on Marketing Metrics: should we be doing more?
Recent experience has reminded me that, as we in B2B seek to implement enterprise-class tools to support our marketing efforts in demand generation and sales… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project
In previous blogs in this series, I have considered the importance of clearly defining target personas and then using engagement behaviour, combined with other structured… Read More »Optimising Digital Channels for Conversion in B2B
A recent article in DemandGen report suggests that Marketing Automation Platform (MAP) vendors may suffer a dip in their revenues from a market valued at $325m in a… Read More »What is holding back the B2B market from adopting MAPs?