Often our clients have everything they need to succeed, they just require the resources and support to make a strategic jump. It is important to understand the factors that drive growth and how these may need to change to reflect changing market circumstances. Where has business come from historically, what has driven growth and what is currently in the sales pipeline. Often a strategic review and pipeline (or funnel) model will identify where in the demand cycle we need to focus on marketing execution: top, middle or bottom of the funnel.
Below are some of the outcomes to expect from a thorough review of demand generation and pipeline management.