Tips for Facilitating Self-Care in Remote Working Environments If 2020, under Covid, has taught us anything about B2B marketing then surely it is the significant… Read More »People: the Key Ingredient in Successful B2B Marketing
So it’s that time of year again: time to justify a small increase in next year’s marketing budget – or, more likely, minimise the reduction… Read More »Why The Annual Marketing Plan & Budget Should Be More Than a Paper Exercise
It is natural to look for the ‘silver bullet’ – the simple solution to a complex problem – but it seems that in business-to-business marketing… Read More »The ‘Silver Bullet’ Syndrome in B2B Marketing
With all the focus given to inbound marketing by companies like HubSpot, you might be forgiven in thinking that sending out email is dead. But… Read More »A Beginner’s Guide to Successful B2B Email Marketing
Digital marketing can seem like a bit of a minefield for the startup business that is selling to other businesses. Startup businesses selling to consumers… Read More »10 of the Best Digital Marketing Strategies for Startups
As someone who has been intimate with digital and marketing operations for over 10 years, I find myself talking a lot about process, workflow, data… Read More »What is B2B Marketing Process? 5 Processes You Need to Know
When, back in 2013, I rolled-out training for the new ,Sales & Marketing SLA (service level agreement) at Basware I would sometimes liken the Sales-Marketing… Read More »Are Marketing and Sales in B2B Still Living on Different Planets?
When I engage with a new client or lead a new marketing team, I’m often struck by how the drive to ‘get things done’ in… Read More »Process and Objectives – then programs and tactics!
Like many marketing professionals, I have spent the last 18 months or so trying to get to grips with the value that Twitter, LinkedIn, Facebook… Read More »Social Networking: what does it offer B2B Marketing?
Enabling growth by bringing people, process, data and systems together Introduction 10 years ago, Scott Brinker, the doyenne of the marketing technology industry, wrote his… Read More »It’s a Dirty Job, But Someone’s Got To Do It – Marketing Operations!