My name’s Ceri Jones and I’m the Founder of B2B TechMarketing Solutions.
Thanks for joining me for this brief introduction to my recent blog –
5 Ways to Kill off your Marketing Automation Project
In this Blog, which I originally wrote in 2011, I revisit some of the drivers for marketing automation and some of the major pitfalls you face as you embark on a decision to introduce it.
I’m not sure if you remember 2011, but, just for context, here’s a few facts that I helpfully googled for you:
On the world stage, 2011 was:
- the year of the Japanese Tsunami,
- the rise of the so called ‘Arab spring’
- the year Osama Bin Laden was killed
Closer to this subject, in the tech markets it was:
the year Steve Jobs died
the year that Apple became the highest valued company in the world by releasing the iPad
the year Facebook introduced sophisticated behavioural targeting of its users
In Marketing tech, Scott Brinker published the first official Marketing Technology Landscape infographic. The biggest marketing platform providers in B2B were Eloqua (since acquired by Oracle), Marketo (acquired by Adobe) and Pardot (acquired by Salesforce)
So a lot has changed, right?
But of course, some things don’t change – and the difficulty of introducing a new system is one of them.
Read the 5 reasons your marketing automation may not live up to expectations in my new blog, which you’ll find at b2btechmarketing.co.uk.
Thanks for listening.