Hi.
My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions.
I wanted to introduce you to my recent post: ‘Creating a B2B brand strategy that really engages’.
This is the second in a series on B2B marketing strategy. In my first Blog, I talked about the importance of strategy development in identifying how to achieve the fundamental goal of all marketing tactics – delivering the right message to the right person at the right time, in the right place, to drive the right action.
Delivering the right message requires an understanding of brand, value proposition, messaging hierarchy and how to personalise content based on persona needs.
Brand is too often thought of in terms of a logo, colours and slogans, when in fact it is the single most important factor in supplier selection for our customers. Done well and consistently, your brand will not only represent what you do, just as BMW is synonymous with well-engineered cars, but also convey the company values. A brand is not just a logo or a soundbite, but a promise of customer value.
I hope you’ll find this piece on differentiating your brand value and its importance to go-to-market strategy of interest.
Let me know what you think. You’ll find it on b2btechmarketing.co.uk or via the link.