Hi.
My name’s Ceri Jones and I’m the Founder of B2B TechMarketing Solutions.
Thanks for joining me for this brief introduction to my recent blog –
It’s a dirty job, but someone’s got to do it!
And that dirty job? ……………Marketing Operations.
Marketing Operations is the team that looks after the Marketing Technology (or MarTech stack) handles contact data, creates target segments, does reporting and analytics – but as this post makes clear, it does far more than that in a digital first world.
The most recent Marketing Technology Landscape lists almost 8,000 vendors of systems for 6 major functional categories – and that is just the tip of the iceberg on what has changed in Marketing as we have all moved online.
This article looks at how the process of marketing has had to change to reflect this new world, what new skills and organisational structures are needed and how marketing technophobes, lovers of shiny new things and those who need to make it all work at an enterprise level in support of Marketing’s performance goals, need to cooperate to make it work.
As usual there are a couple of Dilberts and other cartoons in there as they illustrate so well how this feels on the ground in most B2B Marketing departments I have worked in.
Read why we should all care about marketing operations at b2btechmarketing.co.uk.
Thanks for listening.