I’ve been experimenting with Soapbox a lot over the past few months with the goal of making the best video possible. As with any kind of software, there’s always going to be… How to Make a Great Presentation Video with Soapbox

A recent article in DemandGen report suggests that Marketing Automation Platform (MAP) vendors may suffer a dip in their revenues from a market valued at $325m in a recent analyst reportin 2011 because the 50% growth… What is holding back the B2B market from adopting MAPs?

Data-Driven Decision-Making Has Its Challenges If 2020, under Covid, has taught us anything about B2B marketing then surely it is the significant contribution of our people in planning and executing… What B2B Marketing Can Learn From Covid Lockdowns

Hi. My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions I’d like to talk to you about the importance of content strategy and messaging to engaging… Video script intro to Blog 3

Hi. My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions. I wanted to introduce you to my recent post: ‘Creating a B2B brand strategy that really… Video script intro to Blog 2

My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions I have worked in TechMarketing for 25 years and have seen a lot of change in the… Video script intro to Blog 1

As a B-to-B Marketeer for over 25 years, 19 of which have been in high-tech, I have been involved at the sharp end of integrating marketing and business strategies, aligning… Thoughts on Business-to-Business High-Tech Marketing

It’s that time of year: time to reflect on what became of 2010 and look forward (hopefully) to 2011. For the B2B marketer, particularly in technology markets, 2010 seemed to… Thoughts on 2010 for B2B Technology Marketing

Like many marketing professionals, I have spent the last 18 months or so trying to get to grips with the value that Twitter, LinkedIn, Facebook and so on bring to… Social Networking: what does it offer to the B2B marketing professional?

Marketing is experiencing unprecedented change. From Social networking to Customer Relationship Management (CRM) and Marketing Performance Management (MPM). How it responds to the challenges of the digital age on the one hand… Marketing Leadership in Changing Times