Funnel Marketing Services

Virtuous Cycle of Business Growth

Align Marketing Strategy with Operations to Accelerate Demand

To deliver marketing-led growth, each stage of go-to-market execution must be optimised using a data-driven approach.

By optimising each stage of the end-to-end funnel process, sales cycles are accelerated, buyers are engaged and pipeline value is increased.

The graphic demonstrates the relationship between business growth objectives and the customer lifecycle, from demand creation through to contract, delivery and retention. Mouse over the graphic to access the key activities that take place at each stage.

Velocity
Nurture
Increase Value
CREATE DEMAND MQLS SQLS ORDERS DELIVERY / REVENUE EXPANSION / CROSS-SELL RETENTION GROWTH OBJECTIVES Virtuous Growth Cycle
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Marketing Strategy

Create a GTM Strategy That Aligns Sales & Marketing Execution

B2B TechMarketing offers a complete go-to-market planning framework for companies who want to focus their sales and marketing teams on the most favourable business opportunities.

Combining market sizing and sales targets with execution strategies in an easy-to-use, 1-page summary format, our proprietary MyGTMplan focuses teams on what to do to generate leads and pipeline FAST.

This period of structured discovery helps to lay the groundwork for future growth`

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Lead Generation and Funnel Marketing

Sustainable Growth Depends on Scalable and Predictable Pipeline

Understanding how leads turn into orders and consistently managing key stages in this journey provides greater insight for targeting marketing and sales resources effectively. 

Often a strategic review and development of a funnel marketing model will identify where the challenges lie in the demand cycle: top, middle or bottom of the funnel.

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Digital Marketing and Web

Reaching B2B Buyers Means Being Found Wherever the Journey Begins

A web search is usually where companies begin their journey to educate themselves and to evaluate alternatives to solve their business challenges. Whether this starts on Google, Facebook or LinkedIn – or some industry-specific site – you need to be found for a conversation to start. And you need to make a great first impression.

Websites and digital channels are a core part of any marketing execution strategy today and we can help you be found with SEM/ SEO and build web content that converts to leads.

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Campaign Management

‘Always On’ Digital Campaigns with Measurable Results

Generating qualified leads for Sales to follow up on with genuine targets, requires effective tactics for lead acquisition, conversion and nurture with agreed handover points.

We can help establish always on, digital inbound lead strategies, performance-optimised to minimise CPA and maximise funnel contribution.

We can set up channels, create content, manage tracking or handle campaign execution with a fully-managed service – delivering you sales ready leads that meet agreed criteria.

We always recommend starting with the end in mind so we suggest our 10-point plan is implemented in parallel with funnel marketing campaigns.

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Marketing Operations

Enabling Agile Sales & Marketing Teams to Achieve Consistent Performance

Together, your website, your customer relationship management system (CRM) and your marketing automation platform (MAP) are the bedrock of your customer data collection activity.

We help to ensure that your sales and marketing teams are supported with the right tools to do their job and that managers have the needed insight to make investment decisions. An integrated approach is recommended.

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