Resources

The primary driver of B2B Marketing in high-tech markets is to feed the sales pipeline and generate a quantifiable contribution to revenue targets. Marketing is primarily thought of in the… 

I recently came across the findings of a survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) into data-driven marketing. It may not come as a surprise to… 

I’ve been experimenting with Soapbox a lot over the past few months with the goal of making the best video possible. As with any kind of software, there’s always going to be… 

A recent article in DemandGen report suggests that Marketing Automation Platform (MAP) vendors may suffer a dip in their revenues from a market valued at $325m in a recent analyst reportin 2011 because the 50% growth… 

Data-Driven Decision-Making Has Its Challenges If 2020, under Covid, has taught us anything about B2B marketing then surely it is the significant contribution of our people in planning and executing… 

Hi. My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions I’d like to talk to you about the importance of content strategy and messaging to engaging… 

Hi. My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions. I wanted to introduce you to my recent post: ‘Creating a B2B brand strategy that really… 

My name is Ceri Jones. I am the Founder of B2B TechMarketing Solutions I have worked in TechMarketing for 25 years and have seen a lot of change in the… 

As a B-to-B Marketeer for over 25 years, 19 of which have been in high-tech, I have been involved at the sharp end of integrating marketing and business strategies, aligning… 

It’s that time of year: time to reflect on what became of 2010 and look forward (hopefully) to 2011. For the B2B marketer, particularly in technology markets, 2010 seemed to…