Social Networking: what does it offer to the B2B marketing professional?
Like many marketing professionals, I have spent the last 18 months or so trying to get to grips with the value that Twitter, LinkedIn, Facebook and so on bring to…
Resources
Performance Measurement in B-to-B Marketing
Marketing in technology markets has become increasingly focused on measurable outcomes. As Marketing execution becomes more and more digital, Marketers are benchmarking email opens, clicks, conversions to leads and so…
Marketing Leadership in Changing Times
Marketing is experiencing unprecedented change. From Social networking to Customer Relationship Management (CRM) and Marketing Performance Management (MPM). How it responds to the challenges of the digital age on the one hand…
Is B2B Marketing Changing Fast Enough?
‘Despite the rapid, decade-long growth of Google and other digital forms of advertising, traditional channels still commanded 66% of b2b marketing budgets this year, according to the “2011 B2B Marketing…
Introduction to Marketing Operations part-2
Hi. My name’s Ceri Jones and I’m the Founder of B2B TechMarketing Solutions. Thanks for joining me for this brief introduction to my recent blog – It’s a dirty job,…
Introduction to Marketing Automation
My name’s Ceri Jones and I’m the Founder of B2B TechMarketing Solutions. Thanks for joining me for this brief introduction to my recent blog – 5 Ways to Kill off…
What’s So New About ABM?
My name’s Ceri Jones and I’m the Founder of B2B TechMarketing Solutions. Thanks for joining me for this brief introduction to my new blog – What’s So New About ABM?…
Integrating Marketing with Salesforce to Track Results
Long time, no post…! Apologies to all (two?) of you who have been hanging on my every word and are therefore disappointed that it’s taken me 6 weeks to post…
Focus on Marketing Metrics: should we be doing more?
I was inspired by a great Blog from Mashable to look at some of the current thinking on Marketing measurement. Prashant Suryakumar, who wrotethis article makes the point that: ‘There are no “best…
Demand generation and marketing automation come of age
Attending the Sirius Decisions 2012 European Summit yesterday, where Steve Muddiman, Basware CEO presented a keynote presentation on our company transformation, it struck me how far the understanding of demand generation has come in…