Are Marketing and Sales in B2B Still Living on Different Planets?
Without a clear definition of the end-to-end buyer’s journey, reflected in internal processes and measurement and shared financial goals, it is easy for the different timescales that Sales and Marketing teams work in to lead to misaligned expectations.
After all, when Sales is focused on closing this quarter why should they be worrying about following up Marketing-sourced leads, which may not deliver immediate pipeline value?
Read our new eBook ‘Are Marketing and Sales in B2B Still Living on Different Planets?’ to learn what is needed to harmonise the Sales and Marketing relationship and how to embed sales and marketing alignment in your go-to-market operations.