Marketing Strategy

Plan B2B marketing activities that drive measurable pipeline growth

B2B TechMarketing offers a complete go-to-market planning framework for companies who want to focus their sales and marketing teams on the most favourable business opportunities. Combining market sizing and sales targets with execution strategies in an easy-to-use, 1-page summary format, our proprietary MyGTMplan focuses teams on what to do to generate leads and pipeline FAST. MyGTMplan takes what you already know – sales targets, your ‘best fit’ customers, your best lead sources – and quickly creates a 1-page strategy and tactical execution plan that will commit your whole GTM team to generating quality sales funnel.

MyGTMPlan Agile Strategy:

  • Market sizing drives clarity on your addressable market
  • Buyer profiling identifies key segments and buyer personas
  • Value definition clarifies your customer value and competitive positioning
  • Funnel planning models the leads and opportunities required to achieve revenue targets
  • Sales productivity quantifies the alignment between Sales and Marketing in GTM execution
  • Marketing tactics to be prioritised in execution of the GTM strategy are identified

Go-to-Market Tactics:

  • Sales & Marketing tactics are designed to execute the strategy
  • Tactics are aligned to the buyer’s journey and the company Sales Process
  • Content, channels and spend are prioritised in conjunction with strategic priorities
  • Tactical funnel outcomes are measured in real time against plan forecast