Building marketing solutions that drive measurable pipeline growth
As marketers, being fully present across the entire buyer’s journey is the only way to do truly effective marketing. Tracking, measuring, adapting and embracing new technologies helps us give prospects what they need, sooner, in a way that converts faster and delivers pipeline growth.
B2B Techmarketing since 2011 has had a single-minded focus on identifying your goals and helping you to achieve them by creating marketing strategies that focus on measurable outcomes, with meaningful KPIs.
Sure, we create content, set up digital channels and build campaigns - indeed, everything you would expect from an agency - but most importantly we tie these tactics to the things you care about, by really understanding the numbers that drive your new customer acquisition and retention strategies.
We Deliver Funnel Marketing Strategies that Drive Measurable Business Growth
B2B TechMarketing advises customers on the use of funnel marketing and ABM strategies to generate, qualify and convert leads into sales funnel and orders.
The B2B buying process can be complex, with multiple influencers and decision makers needing to engage with your company at various stages throughout their buying journey. We help you to cut through this complexity by focusing on the most important, data-driven buying signals, whatever channels your customers use to engage.
To be data-driven you need to be digital – combining inbound search and social marketing with outbound email nurtures and tele-based business development. And ensuring that Web systems, integrate seamlessly with marketing automation and CRM.
All of this must be under-pinned with great content that delivers your unique value proposition and articulates how your solutions solve your customers business challenges better than the competition.
B2B TechMarketing has a unique 10-point approach to assessing clients’ marketing maturity which quickly identifies both short term opportunities to impact pipeline and some of the longer-term building blocks that are needed to scale the business.
So whether you are a start up with a rapid need to generate qualified leads for the sales team, or a scale up, looking to establish more structured go-to-market processes to continue to grow, we can quickly help to get you productive.
Read more in the B2B Marketing Manifesto.