‘Always On’ Digital Campaigns with Measurable Results
If you need to generate short term sales leads, then your focus may be on social and search channels or email. We can design, build and execute digital campaigns which can be sustained. We can set up channels, create content, manage tracking or do the whole things on a managed service basis – delivering you sales ready leads that meet agreed criteria. We always recommend starting with the end in mind so we suggest our 10-point plan is implemented in parallel with more short term tactics.
We offer a project-based service, managed services or a more engaged relationship, with a senior B2B Marketing resource operating as a strategic advisor and marketing lead: our 'Outsourced Marketing Director' service.
We are specialists in understanding what you have and what you need to enable your business goals to succeed.
Sales Ready Leads
Generate qualified leads for Sales to follow up with genuine targets, using tactics for lead acquisition, conversion and nurture with agreed handover points
Establish always on, digital inbound leads, performance-optimised to minimise CPA and maximise funnel contribution
Implement intent-based contact acquisition strategies to support ABM methods and gather intelligence for use in the Sales cycle
Outsourced Marketing Director
Benefit from the insights of an experienced professional B2B Technology marketer without committing to a long term overhead
You may have a marketing team executing tactical campaigns. Access to a strategic resource can enhance the ROI of these investments as part of a clear growth plan
Using our 10-point plan framework, a Marketing Director resource can take ownership for its execution and report back against clearly agreed KPIs
With support to generate a marketing strategy and on-going accountability for execution, you can establish a best-in-class modern marketing organisation