Our Valued Funnel Marketing Customers
B2B TechMarketing has worked with high growth software and SaaS companies to create brand awareness and generate demand with integrated B2B marketing services. Whether embarked on a full digital transformation, or focused on short term lead generation, these companies all shared a need to think differently about how to scale up their business.
Causeway Technologies is a privately held UK scale up who worked with us to build a funnel marketing engine from the ground up focused on digital marketing, a web rebuild and the creation of meaningful performance targets. We provided B2B marketing services and digital marketing strategy, while establishing cross-functional marketing operations.
Bizagi is a privately held UK scale up with significant operations in South America and growing penetration of EMEA. As part of their investment in the North American market they worked with us to establish a Global Demand Centre and provide B2B marketing services, including lead generation, digital marketing strategy and marketing operations.
Service and Security
Devoteam is in 18 countries in Europe and the Middle East (EMEA) where they help clients to build IT infrastructure for digital. We worked with them on funnel marketing campaigns for lead generation in the UK.
Cloud solutions and services
Basware is the global leader in cloud financing solutions with more than 1,000,000 users in over 60 countries. We worked with them to establish a global demand centre to focus on scalable lead generation, digital marketing strategy and B2B marketing services for field marketing, transforming their go-to-market strategy.
ALM software & services
Serena Software, acquired by Micro Focus in 2018, was the largest independent Application Lifecycle Management (ALM) vendor. We worked with them to establish an integrated approach to EMEA funnel marketing strategy following a merger and to execute new platforms for marketing operations .
DIMENSION DATA HOLDING
Information Technology services
Dimension Data Holdings is a South African company, fully owned since 2010 by NTT, specializing in information technology services, with operations worldwide. Our work with them was to support the go-to-market strategy for new products and services to the UK market through the provision of B2B marketing services.
Business intelligence software
Actuate, acquired by Opentext in 2015, founded and co-led the Eclipse BIRT open source project. B2B TechMarketing helped Actuate to build and manage an innovative lead generation engine for EMEA, transforming marketing operations.
Web compliance software
HiSoftware was a leading US provider of Web content and compliance software for the monitoring of privacy guidelines across digital environments. We supported them with their UK digital marketing strategy and provided B2B marketing services for lead generation.
Web Content Management tools
6central (no longer trading) offered website monitoring and website productivity tools for non-IT users. We helped to advise on product packaging and digital marketing strategy to expedite lead generation and build a funnel marketing model.