On approval of the budget, we then set about creating the marketing plan, content plan and operational plan. This includes the implementation of simple systems to deliver the activities, through to the deployment of ‘out-of-the-box’ technology, so we can get to work immediately. Whether that’s undertaking website updates and setting up email shots, to creating regular content for social media and advertising campaigns; or planning an SEO/ SEM strategy.

We will undertake a fact-find with you to understand your business objectives and marketing expectations. From this we’ll propose the mix of necessary people, technology and services required to deliver against your requirements and meet your goals.

We’ll help you determine the service package that works with your monthly budget and enables us to deliver your needs. Your budget will cover the continuous involvement of a strategic marketing director to work with you and deliver your marketing plan, plus an entire team of marketing specialists to execute the activities associated with it.

Your team then sets about delivering the plan of activities, coordinated by your marketing director – your single point of contact. This involves the design and development of short and long form content and the planning and execution of its channel activation. You can choose to approve communications and projects before they are released yourself, or leave this to your strategic marketing director.

We’ll report on the performance of all marketing activities against the agreed KPIs. These typically include volume of leads and MQLs delivered, email performance, web page visits and conversions achieved, as well as social media analytics. We will also facilitate weekly and monthly meetings to share progress updates and agree recommended changes to the plan, based on the learnings we get as we deliver.