Funnel Marketing Services
Plan funnel marketing solutions that drive measurable pipeline growth
Clients often approach B2B TechMarketing with a general idea of the challenges they need support with but unsure about short and longer term priorities and how to create a funnel marketing plan.
While the factors affecting growth are often similar, every company is unique and each situation therefore needs to be assessed differently. The opportunity to take stock, to get a clear picture of what is working and what needs attention, helps drive an effective marketing execution plan.
This period of structured discovery helps to lay the groundwork for future growth.
Demand Modeling And Pipeline Development
Building marketing solutions that drive measurable pipeline growth
Often our clients have everything they need to succeed, they just require the resources and support to make a strategic jump. It is important to understand the factors that drive growth and how these may need to change to reflect changing market circumstances. Where has business come from historically, what has driven growth and what is currently in the sales pipeline. Often a strategic review and pipeline (or funnel) model will identify where in the demand cycle we need to focus on marketing execution: top, middle or bottom of the funnel.
Lead Generation and Funnel Marketing
Sustainable Growth Depends on Scalable and Predictable Pipeline
Understanding how leads turn into orders and consistently managing key stages in this journey provides greater insight for targeting marketing and sales resources effectively.
Often a strategic review and development of a funnel marketing model will identify where the challenges lie in the demand cycle: top, middle or bottom of the funnel.
Digital Marketing and Web
Reaching B2B Buyers Means Being Found Wherever the Journey Begins
A web search is usually where companies begin their journey to educate themselves and to evaluate alternatives to solve their business challenges. Whether this starts on Google, Facebook or LinkedIn - or some industry-specific site - you need to be found for a conversation to start. And you need to make a great first impression.
Websites and digital channels are a core part of any marketing execution strategy today and we can help you be found with SEM/ SEO and build web content that converts to leads.
‘Always On’ Digital Campaigns with Measurable Results
Generating qualified leads for Sales to follow up on with genuine targets, requires effective tactics for lead acquisition, conversion and nurture with agreed handover points.
We can help establish always on, digital inbound lead strategies, performance-optimised to minimise CPA and maximise funnel contribution.
We can set up channels, create content, manage tracking or handle campaign execution with a fully-managed service – delivering you sales ready leads that meet agreed criteria.
We always recommend starting with the end in mind so we suggest our 10-point plan is implemented in parallel with funnel marketing campaigns.
Enabling Agile Sales & Marketing Teams to Achieve Consistent Performance
Together, your website, your customer relationship management system (CRM) and your marketing automation platform (MAP) are the bedrock of your customer data collection activity.
We help to ensure that your sales and marketing teams are supported with the right tools to do their job and that managers have the needed insight to make investment decisions. An integrated approach is recommended.