In the world of B2B marketing, the quest for a single marketing tactic that will magically solve all problems is...
Read More
Our Blog
Check out our blog on all the current topics influencing B2B funnel marketing from ABM to Pipeline Management. Select a category or simply select the recent posts at the top of the page.
- All
- ABM
- Analytics and Attribution
- B2B Marketing
- Brand and messaging
- Content Marketing
- Data Strategy
- Demand Generation
- Digital Marketing
- Funnel Marketing
- Inbond Marketing
- Lead Generation
- Marketing Operations
- Marketing Strategy
- Martech
- Sales Pipeline
- Uncategorized
- Web Marketing
People: the Key Ingredient in Successful B2B Marketing
Ceri Jones
December 15, 2020
Tips for Facilitating Self-Care in Remote Working Environments If 2020, under Covid, has taught us anything about B2B marketing then...
Read More
Why The Annual Marketing Plan & Budget Should Be More Than a Paper Exercise
Ceri Jones
November 16, 2020
So it’s that time of year again: time to justify a small increase in next year’s marketing budget – or,...
Read More
The ‘Silver Bullet’ Syndrome in B2B Marketing
Ceri Jones
October 9, 2020
It is natural to look for the ‘silver bullet’ – the simple solution to a complex problem – but it...
Read More
A Beginner’s Guide to Successful B2B Email Marketing
Ceri Jones
September 10, 2020
With all the focus given to inbound marketing by companies like HubSpot, you might be forgiven in thinking that sending...
Read More
10 of the Best Digital Marketing Strategies for Startups
Ceri Jones
August 30, 2020
Digital marketing can seem like a bit of a minefield for the startup business that is selling to other businesses....
Read More
What is B2B Marketing Process? 5 Processes You Need to Know
Ceri Jones
August 10, 2020
As someone who has been intimate with digital and marketing operations for over 10 years, I find myself talking a...
Read More
Are Marketing and Sales in B2B Still Living on Different Planets?
Ceri Jones
July 22, 2020
When, back in 2013, I rolled-out training for the new ,Sales & Marketing SLA (service level agreement) at Basware I...
Read More
Process and Objectives – then programs and tactics!
Ceri Jones
July 16, 2020
When I engage with a new client or lead a new marketing team, I'm often struck by how the drive...
Read More
Social Networking: what does it offer B2B Marketing?
Ceri Jones
July 15, 2020
Like many marketing professionals, I have spent the last 18 months or so trying to get to grips with the...
Read More
It’s a Dirty Job, But Someone’s Got To Do It – Marketing Operations!
Ceri Jones
July 15, 2020
Enabling growth by bringing people, process, data and systems together Introduction 10 years ago, Scott Brinker, the doyenne of the...
Read More
Performance Measurement: 5 Tips From 10 Years of Progress!
Ceri Jones
July 15, 2020
Introduction I wrote the ,original article on performance measurement in B2B marketing back in 2010. It is as relevant today...
Read More
Timely Engagement with Buyers Drives Sales Funnel Conversion
Ceri Jones
July 15, 2020
Introduction Before ABM; before all of the other B2B marketing catchphrases reinvented by technology vendors – ‘customer experience’, ‘content marketing’,...
Read More
B2B Content Strategy –
Ceri Jones
July 15, 2020
How Successfully Are You Engaging and Converting Your Buyers? Introduction This is the third in a series of Blogs on...
Read More
Always Be Moving – CTAs, KPIs, Tracking & Attribution in B2B Marketing
Analytics and Attribution Demand Generation Funnel Marketing Lead Generation Marketing Operations Martech Sales Pipeline
Ceri Jones
July 15, 2020
Introduction There is a famous speech in the 1992 film ‘Glengarry Glen Ross’ (warning: expletives!) given by Alec Baldwin, which...
Read More
Identifying Buyers and Influencers in B2B marketing
Analytics and Attribution Data Strategy Funnel Marketing Lead Generation Marketing Operations Marketing Strategy
Ceri Jones
July 15, 2020
Introduction Arguably the hardest part of B2B marketing is understanding the audience you serve. While, in FMCG (fast-moving consumer goods)...
Read More
Creating a B2B brand strategy that really engages
Ceri Jones
July 15, 2020
Brand Strategy This is the second in a series on B2B marketing strategy. In our first Blog, we talked about...
Read More
Content is King in B2B Demand Generation
Ceri Jones
July 15, 2020
Personalised, Relevant Content Things have moved on considerably in the last 10 years and creating 'stickiness' on your site is...
Read More
B2B Marketing Automation Continues its Inexorable Rise
Ceri Jones
July 10, 2020
Yesterday, Demand Gen reported that Marketo has signed up 700 customers in two years, grew 315% in 2010 and has...
Read More
Is B2B Marketing Changing Fast Enough?
Ceri Jones
July 10, 2020
'Despite the rapid, decade-long growth of Google and other digital forms of advertising, traditional channels still commanded 66% of B2B...
Read More
So How Does Twitter Help B-To-B Marketers?
Ceri Jones
July 10, 2020
Twitter is one of those Marketing 'Tools' which I suggested last week could provide a new way to reach out...
Read More
Integrating Marketing with Sales to Track Results
Ceri Jones
July 10, 2020
Long time, no post...! Apologies to all (two?) of you who have been hanging on my every word and are...
Read More
Content generation for lead nurturing in a 1-to-1 world
Ceri Jones
July 10, 2020
In this networked world it remains a challenge to take potential buyers through a truly personalized interactive experience with your...
Read More
Performance Measurement in B-to-B Marketing
Ceri Jones
July 10, 2020
Marketing in technology markets has become increasingly focused on measurable outcomes. As Marketing execution becomes more and more digital, Marketers...
Read More
What happened to B2B Marketing Strategy?
Ceri Jones
July 10, 2020
B2B marketing has changed B2B markets continue to see major disruption from global competition, new market entrants, new technologies, shifting...
Read More
What’s So New About ABM?
Ceri Jones
July 10, 2020
Surely, B2B Sales & Marketing has always targeted accounts! Account-Based Marketing (ABM) has received a significant amount of attention from...
Read More
Marketing Leadership in Changing Times
Ceri Jones
July 10, 2020
Marketing is experiencing unprecedented change. From Social networking to Customer Relationship Management (CRM) and Marketing Performance Management (MPM). How it...
Read More
What can B2B Marketing Learn from Covid-19? Is this a ‘new normal’?
Ceri Jones
July 6, 2020
As we emerge, blinking in the light, from several weeks of enforced lock-down in our homes, we are already seeing...
Read More
5 Ways to Kill Off Your B2B Marketing Automation Project – Revisited
Ceri Jones
May 27, 2020
In ,,March 2011, I looked at some of the factors that I felt were likely to hold back the nascent...
Read More
Focus on Marketing Metrics: should we be doing more?
Ceri Jones
May 26, 2020
I was inspired by a great Blog from Mashable to look at some of the current thinking on Marketing measurement....
Read More
Automating Demand Generation: will we follow the SFA model?
Ceri Jones
May 26, 2020
A History of Failure As someone who has worked in the computer software industry for 15 years, I am painfully...
Read More
5 Ways to Kill Off Your B2B Marketing Automation Project
Ceri Jones
May 26, 2020
Recent experience has reminded me that, as we in B2B seek to implement enterprise-class tools to support our marketing efforts...
Read More
Optimising Digital Channels for Conversion in B2B
Analytics and Attribution Demand Generation Digital Marketing Funnel Marketing Inbond Marketing Lead Generation Marketing Operations Web Marketing
Ceri Jones
April 22, 2020
In previous blogs in this series, I have considered the importance of clearly defining target personas and then using engagement...
Read More
Managing and measuring performance of the B2B sales funnel
Ceri Jones
April 14, 2020
IntroductionThis is the second part of my post on what it takes to enable timely engagement with buyers in the...
Read More
What is holding back the B2B market from adopting MAPs?
Ceri Jones
July 24, 2011
A recent article in DemandGen report suggests that Marketing Automation Platform (MAP) vendors may suffer a dip in their revenues from a market...
Read More
7 Steps to Effective Pipeline Management – Part 2
Ceri Jones
January 26, 2011
IntroductionThis week I’ll continue my look, started with last week’s Blog, at Marketing’s contribution to sales pipeline and how the...
Read More
7 Steps to Effective Pipeline Management – Part 1
Ceri Jones
January 22, 2011
The primary driver of B2B Marketing in high-tech markets is to feed the sales pipeline and generate a quantifiable contribution...
Read More
What Did MySpace do Wrong…. if Anything?
Ceri Jones
January 7, 2011
Time Magazine reported yesterday that MySpace is expecting to be sold off imminently by News Corp, but in the meantime...
Read More
Thoughts on 2010 for B2B Technology Marketing
Ceri Jones
December 23, 2010
It's that time of year: time to reflect on what became of 2010 and look forward (hopefully) to 2011. For...
Read More
Thoughts on Business-to-Business High-Tech Marketing
Ceri Jones
November 24, 2009
As a B-to-B Marketeer for over 25 years, 19 of which have been in high-tech, I have been involved at...
Read More